Field Guide Los Angeles is a creative agency empowering brands to effectively tell their stories in both digital and analog spaces.

Field Guide Los Angeles works exclusively with independent brands. Andrea Hawken founded the agency in 2016, among many reasons, as an homage to her grandfather’s printing press in Manila, Philippines. Today, Andrea and her team continue in this tradition of storytelling and elevating small businesses. In fact, the Field Guide logo is inspired by the one her grandfather designed for JB Diaz and Co.

Andrea Hawken, Founder of Field Guide Los Angeles

Select Projects



Let’s tell your story right from the start.

As a rule, we always begin with Branding and Web Design to create a visual narrative that illustrates who you are to your potential customers. Next comes Content Creation. Through Social Media Management and Newsletter Creation, we iterate on your story with the purpose of nurturing the budding relationship with your community. And finally, Social Media Advertising helps you expand your community by targeting the right people in the right way by showing them exactly what you have to offer.

Our Services

Brand Design

Creates uniformity and consistency in communicating your brand.

  • Logo
  • Color Palette
  • Typography System
  • Imagery
  • Brand Voice
  • Brand Personality
  • Packaging Design
  • General Design

Web Design

Allows your audience to explore your services and learn about your brand at their own pace.

  • UI/UX Design
  • Development
  • Copywriting
  • Creative Consultation

Content Creation

Keeps your audience engaged, converting them from curious observers to active customers.

  • UGC Creator Agency
  • Social Media Management
  • Social Media Strategy
  • Community Engagement
  • Newsletter Strategy
  • Newsletter Creation


Helps you find your audience.

  • Social Media Advertising Strategy
  • Advertising Campaign Implementation

Brands we’ve worked with


Contact Us

Drop us a line at

Drop us a line at